Fight this argument with logic if you will, and time will almost certainly prove your logic to be wrong. After all, how many of you will drive home this evening in your amphibious car, sit down on a folding walking-cane-stool to eat your dinner with a spork and then settle down to watch some TV and snuggle up for night’s kip on your sofa-bed?

“I think we see a lot of deep tech companies that don’t solve pain points that are painful enough.” He explained that deep tech firms sometimes become enamoured with solving a problem, only to discover—after investing in development—that the market doesn’t find it interesting enough.

For any startup, beginning with the problem you plan to solve is generally a good piece of advice.. but how much do you actually need to know about the problem? 

In my  ‘Hardware is hard!’ post, I highlighted that “you don’t need to have lived the problem”, but that if you haven’t, then you do need to really immerse yourself in it.

Why do I emphasise this point?

Paul Mikesell is a serial entrepreneur. After having built a startup that was acquired for $2.2B he worked on AI at Uber and Oculus. However, it was a chance encounter with a farmer that lead him to quit his day job and go all-in with a new deep tech farming startup, Carbon Robotics.

If you are either running or thinking of launching a hardware startup then here are five essential points you need to understand..

We've seen a ton of these kind of growth / risk charts and they pretty much all make the same ‘mistake’..

Swati Chaturvedi is cited as being the originator of the phrase and the concept of ‘deep tech’ back in 2014, when looking for a way to differentiate and characterise startups founded on tangible scientific discovery or meaningful engineering innovation but what does the really mean and why is it relevant to your commercialisation strategy.

Reflecting on 25 years in the industry, it's evident that while technology commercialisation and achieving 'product-market fit' is tough for any startup, it is exponentially more difficult for deep-tech startups and those developing solutions based on deep tech. Not only is this only one of the highest-risk areas in the startup world but it also seems to be the least well-served in terms of support and information.

DeepTech Commercialisation is a new focused initiative aimed at meeting the specific needs of deep-tech innovators…