Marketing

Helping deep tech businesses go to market

A nice-looking website is a start, but it is not enough.

Startups that commission the help of a good marketing agency will typically consider their outbound messaging and their ‘look’ reasonably well. However, it is very common for tech startups, particularly those working in deep tech, to miss out on some of the most important aspects of marketing.  Strategic product marketing is particularly frequently under-considered.

Even HubSpot emphasises “attracting an audience for your products or services” within their definition of marketing. However, prior to investing precious time and resource to attracting ‘an’ audience, it is essential to first consider who your target audience should be, what their needs are and most critically, how you can (profitably) satisfy their needs with your potential innovation.

“It is common for tech startups, particularly those working in deep tech, to miss out on some of the most important aspects of marketing. Strategic product marketing is frequently under-considered.”

Put in the context of the standard ‘4 Ps’ marketing model, we work closely with startups to guide on ‘product’, ‘price’ and ‘place’. Your outsourced agency is largely thinking ‘promotion’ and will leave these other 3 Ps to you. This is where we come in.

To help you form a comprehensive marketing strategy, we are very happy to work with your own marketing agency. We do also have our own excellent marketing agency partner that are expert in all aspects of digital, creative and web marketing. 

We will help you structure a marketing approach to become a two-way conversation with the market, not just speaking ‘to’ it. This dialogue is absolutely vital for your product-market fit journey.

Some examples of strategic product marketing we can help with:

  • Product offering definition

  • Competitive landscape analysis 

  • Market sizing analysis 

  • Market and user segmentation

  • Value proposition definition

  • User & market feedback 

In conjunction with our marketing agency partner we can offer a joined-up marketing service covering product marketing and marketing communications:

  • Brand creation and creative digital marketing 

  • Website development & SEO

  • Social media strategy & implementation

  • Advertising & PR

Each month we try to dedicate some time to supporting startups free of charge.

Click below to complete a brief questionnaire and then submit an email to enquire about availability.

Packages

  • Whether you have just registered your business or are completing development and getting ready to launch, we offer our multi-point ‘Strategic Marketing ‘MOT’ for a fixed fee of £1500 (+ VAT).

  • Your business and the deep tech solutions you are creating are unique. So is our approach to how we can help. Contact us to discuss how we can help any aspect of your marketing. We are happy to be as flexible as possible to meet our client’s needs and budgets.

  • We appreciate that startup budgets are often very tight. We offer a highly cost-effective monthly engagement plan that is designed to give you the most critical strategic product marketing direction, to keep you on track.

    Monthly engagement plan: From £750 monthly (+ VAT where applicable).

    Other digital marketing and marketing communications services are available via our partner (additional charge).

“Product-Market fit means finding a good market with a product capable of satisfying that market.” - Marc Andressen